top of page

This Amount Is More Important Than How Many Books You Sell

When marketing your writing, it’s not about the sale.

I've been doing a lot of listening to a marketer named Daniel Priestley, who has a book called Oversubscribed. One of the things he's really talking about is when he's focused on trying to reach an audience, marketing to an audience, it's not about the sale. That he's not worried about that.

Instead, he's looking for signals from people. This comes in the form of interest, engagement, especially the type is visible to others. The more people detect that other people are also interested in what you're offering, the more they want it.

A market itself can create want or intrigue from people. Even if I'm like, 'Man, I wouldn't necessarily be interested in this,' it's like other people are interested in it. That's actually what happens in a lot of movies, right? In movies, you have companies that will pay, you know, millions and millions of dollars to have their product well-represented in the movie.

An easy example is Transformers and the cars. More recently, the Barbie movie was like a two-hour commercial. She has this pair of high heels, and it's a pair of Birkenstocks, and then I, as soon as I saw it, I was like, there's a product. There’s an integrated product that's going to happen. The day after Barbie, came out, those shoes suddenly cost $500 a pair. It's people who saw that the main character of this movie wanted those. It's also, like, what this thing represents. Because now you assign all this meaning to this thing, which, again, is how commercials work.

A lot is tied to identity, because when you're buying something, you buy something because you're, like, I am someone who does this thing. There is often a group identity to this. Again, Daniel Priestley is talking about, hey, we're not marketing to people, we're marketing for signals, we're not worried about the sale, we're just trying to see interest and get people engaged in interacting.

Recent Posts

See All

Why Our Poetry Open Mic Didn’t Work

So we used to have open mic; we went on hiatus. For that the first run of the show, I was very gung ho on making the show for poets. However, I don’t think I was paying enough attention to the other e

This Will Kill Your Poetry Open Mic

We had some hurdles with our original open mic that were a bit too difficult for us to overcome. So the original open mic we had was on a Tuesday. 8:00, 9:00PM on a Tuesday is a tricky time — putting

Two Tips For A Healthy Open Mic

To have a successful open mic, appear successful. To measure a show’s success, one of the most common metrics is audience size. If your show is able to draw a crowd, people view that show as successfu


bottom of page